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Reading: Options for the beginner and beyond
Looking at it through a trader's perspective, I'd rather have high profit margins on a few trades than make relatively less profit margins on more trades.
Basically, the overall net profit is what matters to me. I've seen different people employ different strategies and be successful whether its trading a few stocks a month or scalping dozens of stocks.
The next thing to try is to offer an additional product or service (bagels and pastries, maybe?). It might turn out to be as profitable or more than coffee - who knows.
Also, I'd see if there were times of the day where I simply wasn't selling any coffee. If that was the case, I'd considering closing the shop during those hours and doing something more fun or productive.
Nice post, Gav.
'closing the shop during those hours and doing something more fun or productive.'
I really like this idea. :-)
The way I look at it is this way, if you can maximize your margins in the least of time, you're doing good. Time is the most valuable resource we all have.
Great blog and great point in your post...although mostly implied...which are the best kind of posts to get us thinking. I like to strike a balance that allows me to make a tidy profit on my trades and with a frequency that allows me to make high y/o/y returns...at the end of the year, I'd like to be able to say that I can beat the investment accounts I throw money into every month. 2008 shouldn't be so hard, if all the doomsterism turns out to be accurate. Easy goal. :P
Yup, 2008 is going to be great, I strongly believe. :-D